By On May 17, 2018 Invoice Templates
Of course a bold approach like this isn’t universal and definitely wouldn’t work for every brand. But, if it looks like something you can imagine suiting your brand well, why not play with scale, colour and font weights to draw all the right kinds of attention?
This design as a whole is simple, elegant and clean. If we disregard the perforated barcode slip at the bottom of the page, when you first look at this design, the eye immediately focusses on the logotype which is placed front and center in the header, the largest header element by far. By using scale to draw attention to the logotype, Madison Scordino has managed to draw attention away from the small barcode in the header.
Gone are the days where every last inch of a page should be filled with complex watermarks, graphics, and excessive type. Instead, consider embracing the minimal movement and stripping your design back, letting a little whitespace into your life, and just see what it can do for you.
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