By On May 16, 2018 Invoice Templates
This technique is not for the faint hearted, but it’s definitely guaranteed to make people notice and remember your design. For this design by Bethany Heck the fundamentals of this design are kept fairly simple – clean lines, simple type, wide margins and some elegant white space (or technically speaking, yellow space).
This design as a whole is simple, elegant and clean. If we disregard the perforated barcode slip at the bottom of the page, when you first look at this design, the eye immediately focusses on the logotype which is placed front and center in the header, the largest header element by far. By using scale to draw attention to the logotype, Madison Scordino has managed to draw attention away from the small barcode in the header.
Of course a bold approach like this isn’t universal and definitely wouldn’t work for every brand. But, if it looks like something you can imagine suiting your brand well, why not play with scale, colour and font weights to draw all the right kinds of attention?
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