By On Jun 10, 2018 Invoice Templates
This beautiful pastel design by Jonathan Shackleton brings a lot of personality and fun to boring old invoices. The layout has been kept simple, with wide margins, lots of clearance space for each element, and overall, a very easily navigable design, but it has also been kept playful and branded with the simple addition of the patterned border that matches the rest of the branding.
This design as a whole is simple, elegant and clean. If we disregard the perforated barcode slip at the bottom of the page, when you first look at this design, the eye immediately focusses on the logotype which is placed front and center in the header, the largest header element by far. By using scale to draw attention to the logotype, Madison Scordino has managed to draw attention away from the small barcode in the header.
Of course a bold approach like this isn’t universal and definitely wouldn’t work for every brand. But, if it looks like something you can imagine suiting your brand well, why not play with scale, colour and font weights to draw all the right kinds of attention?
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